Privacy Policy

Introduction

Our privacy policy (the “Privacy Policy”) explains the information we collect, how we use and share it, how to manage your privacy controls and your rights in connection with our websites and the related mobile applications and services (collectively, the “Services”).

This Privacy Policy exists to keep you in the know about how we collect, use, disclose, store and/or process the data we collect and receive during the course of providing the Services or access to the Platform to you, our user, whether you are using our Platform as a buyer or a re-seller.

This policy was written in English. To the extent a translated version conflicts with the English version, the English version controls. Unless indicated otherwise, this Privacy Policy does not apply to third party products or services or the practices of companies that we do not own or control, including other companies you might interact with on or through the Services.

Questions or comments about this Privacy Policy may be submitted by mail to the address below or via https://khidmah.sg

Khidmahsg Pte. Ltd.
1 Tannery Rd
#05-01 One Tannery
Singapore 347719
sales@khidmah.sg

Information KhidmahSG Pte Ltd Collects

KhidmahSG Pte Ltd collects information about you, including information that directly or indirectly identifies you, if you or your other members choose to share it with KhidmahSG Pte Ltd. We receive information in a few different ways, including when engage Services on the Platform. KhidmahSG Pte Ltd. will only collect, use, disclose, store and/or process your personal data in accordance with this Privacy Policy. Personal data means any information about an individual, whether recorded in a material form or not and whether true or not, who can be identified from that data (whether directly or indirectly), or from that data and other data to which we have or are likely to have access. For example:

Identity, Contact, and Use Information

Where you are a Buyer

We collect identity and contact information such as your name, child’s name, child’s gender, child’s date of birth, billing address, email address and phone numbers so we can respond to your support requests, orders and comments that helps to provide you engagement to our Services.

Marketing and communications information such as your preferences in receiving marketing from us, your communication preferences and your chat, email or call history on the Platform or with third party customer service providers.

Additional information we may request you to submit for due diligence checks as required for identity verification (such as copies of government issued identification, e.g. passport, ID cards, etc.) or if we believe you are violating our Privacy Policy or our Terms of Use.

Where you are a Re-seller

We collect identity and contact information such as your name, date of birth or incorporation, company name, address, email address, phone number and other business-related information (e.g. company registration number, business licence, tax information, shareholder and director information, etc.).

Profile information such as your username and password, orders related to you, your interests, preferences, feedback and survey responses.

Marketing and communications information such as your preferences in receiving marketing from us and our third parties and your communication preferences and your chat, email or call history on the Platform or with our third party seller service providers.

Additional information we may request you to submit for authentication (such as copies of government issued identification, e.g. passport, ID cards, etc.) or if we believe you are violating our Privacy Policy or our Terms of Use.

Location Information

Where you are a Buyer and/or Re-seller

We collect and process location information such as when you capture and share your location with us in the form of photographs or videos and upload such content to the Platform.

Contacts Information

You can choose to add your contacts’ information by connecting your contacts from your mobile device or social networking accounts to KhidmahSG Pte Ltd. If you choose to share your contacts with KhidmahSG Pte Ltd, KhidmahSG Pte Ltd will, in accordance with your instructions, access and store your contacts’ information in order to identify connections and help you connect with them. Learn more about how we collect information about your contacts, how we use that information, and the controls available to you.

Account and Transaction Information

Where you are a Buyer

Account information such as bank account details, and payment details (such account data may also be collected directly by our affiliates and/or third party payment service providers).

Transaction data such as details about orders and payments, and other details of products and Services related to you.

Where you are a Re-seller

Account information such as bank account details, bank statements, and payment details (such account data may also be collected directly by our affiliates and/or third party payment service providers).

Transaction information such as details about orders and payments, and other details of products and Services related to you.

Third-Party Accounts

KhidmahSG Pte Ltd allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Facebook, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services with Third-Party Accounts we will collect information that you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account provider and is provided to KhidmahSG Pte Ltd under their privacy policies. You can generally control the information that we receive from these sources using the privacy controls in your Third-Party Account.

Technical Information and Log Files

We collect information from your browser, computer, or mobile device, which provide us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information. Learn more about how we use cookies and manage your preferences by visiting our Cookie Policy.

The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. This information is used to analyze trends, administer, protect and secure the Services, track member movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses may be linked to session IDs, athlete IDs and device identifiers.

Additional Information

We may collect personal data from you, third parties (including but not limited to agents, vendors, contractors, partners and any others who provide services to us, who collect your personal information and/or perform functions on our behalf, or with whom we collaborate, including but not limited to payment service providers, government sources of data, financial providers, credit bureaus, delivery, marketing and other service partners), our affiliates, or such data may be collected automatically when you use the Platform or the Services, as set out in this section.

Additional information we may request you to submit for authentication (such as copies of government issued identification, e.g. passport, ID cards, etc.) or if we believe you are violating our Privacy Policy or our Terms of Use.

Where KhidmahSG Pte Ltd Uses Information

Where we collect personal data from third parties and/or our affiliates, we will only collect your personal data, where permitted by law, for or in connection with the purposes for which those third parties or our affiliates are engaged, for the purposes of our collaboration with the third parties or affiliates, or for the requirement to carry out verification or due diligence checks.

During the course of your use of the Platform and our provision of the Services, you agree that you have provided your consent (whether to us, the third party or our affiliates) to the transfer of your personal data from third parties and/or our affiliates to KhidmahSG Pte Ltd for the purposes set out in this Privacy Policy or any other terms.

You must only submit personal data which is accurate and not misleading and you must keep it up to date and inform us of any changes to the personal data you have provided to us. We shall have the right to request for documentation and carry out the necessary checks to verify the personal data provided by you as part of our user verification processes or as required under law.

How KhidmahSG Pte Ltd Uses Information

We will only be able to collect certain categories of personal data if you voluntarily provide the personal data to us or as otherwise provided for under this Privacy Policy. If you choose not to provide your personal data to us or subsequently withdraw your consent to our use of your personal data, we may not be able to provide you with certain features or functionality on the Services or access to the Platform.

If you provide personal data of any third party to us, you represent and warrant that you have obtained the necessary consent, license and permissions from that third party to share and transfer his/her personal data to us, and for us to collect, store, use and disclose that data in accordance with this Privacy Policy.

KhidmahSG Pte Ltd uses the information we collect and receive as described below.

To Provide The Services

Where you are a buyer

Processing your order for products (whether sold by us or a third party seller):

  • To process orders you submit through the Platform;
  • To deliver the products you have purchased through the Platform. We may pass your personal information on to a third party (e.g. our logistics partner) or relevant regulatory authority (e.g. customs) in order to make delivery of the product to you;
  • To update you on the delivery of the products;
  • To provide customer support for your orders; and
  • To verify and carry out payment transactions (including any credit card payments, bank transfers, offline payments, remittances, or e-wallet transactions) in relation to payments related to you and/or Services used by you. In order to verify and carry out such payment transactions, payment information, which may include personal data, will be transferred to third parties such as our payment service providers.

Providing Services

  • To facilitate your use of the Services or access to the Platform;
  • To administer your account (if any) with us;
  • To display your name, username or profile on the Platform (including on any reviews you may post);
  • To respond to your queries, feedback, claims or disputes, whether directly or through our third party service providers;
  • To allow other users to identify you (via the “Find my friends” or any other similar function) as a user of the Service, to allow you to find other users and to connect with them on the Platform, and to support the socialising function of the Services (where applicable);
  • To facilitate the integration of third party’s loyalty membership programmes (including those supported by sellers or brands) with our Platform.

Marketing and advertising

  • To provide you with information we think you may find useful or which you have requested from us (provided you have opted to receive such information);
  • To send you marketing or promotional information about our or third-party sellers’ products and services on our Platform from time to time (provided you have opted to receive such information);
  • To help us conduct marketing and advertising; and

To promote the Services and use information that you give to us, such as user-generated content (including video content) that you can choose to upload or broadcast on our Platform and will be accessible on the Internet and may be shared by the public (the latter of which is not within our control), as part of our advertising and marketing campaigns to promote the Platform.

Legal and operational purposes

  • To ascertain your identity in connection with fraud detection purposes;
  • To compare information, and verify with third parties in order to ensure that the information is accurate;
  • To process any complaints, feedback, enforcement action and take-down requests in relation to any content you have uploaded to the Platform;
  • To produce statistics and research for internal and statutory reporting and/or record-keeping requirements;
  • To store, host, back up your personal data;
  • To prevent or investigate any actual or suspected violations of our Terms of Use, Privacy Policy, fraud, unlawful activity, omission or misconduct, whether relating to your use of our Services or any other matter arising from your relationship with us;
  • To perform due diligence checks;
  • To comply with legal and regulatory requirements (including, where applicable, the display of your name, contact details and company details), including any law enforcement requests, in connection with any legal proceedings, or otherwise deemed necessary by us; and
  • Where necessary to prevent a threat to life, health or safety.

 Analytics, research, business and development

  • To understand your user experience with the Services and the Platform;
  • To improve the layout or content of the pages of the Platform and customise them for users;
  • To identify visitors on the Platform;
  • To conduct surveys, including carrying out research on our users’ demographics and behaviour;
  • To improve our current technology (e.g. voice recognition tech, etc) via machine learning or other means;
  • To derive further attributes relating to you based on personal data provided by you (whether to us or third parties), in order to provide you with more targeted and/or relevant information;
  • To conduct data analysis, testing and research, monitoring and analysing usage and activity trends;
  • To further develop our products and services; and
  • To know our buyers better.

 Other

  • Any other purpose to which your consent has been obtained; and
  • To conduct automated decision-making processes in accordance with any of the above purposes.

Where you are Re-seller

Providing Services

  • To facilitate your use of the Services or access to the Platform;
  • To deliver the services you have engaged us to carry out through the Platform. We may pass your personal information on to a third party (e.g. our logistics partners) or relevant regulatory authority (e.g. customs) in order to carry out delivery of the services listed or sold by you;
  • To respond to your queries, feedback, claims or disputes, whether directly or through our third party service agents;
  • To verify your documentation submitted to us facilitate your onboarding with us as a re-seller on the Platform, including the testing of technologies to enable faster and more efficient onboarding;
  • To administer your account (if any) with us;
  • To display your name, username or profile on the Platform;
  • To verify and carry out financial transactions (including any bank transfers, or offline payments transactions) in relation to payments related to you and/or Services used by you. In order to verify and carry out such payment transactions, payment information, which may include personal data, will be transferred to third parties such as our payment service providers; and
  • To provide you with ancillary administrative services to protect against risks of failed services or customer unsatisfaction.

 Marketing and advertising

  • To send you marketing or promotional materials about our or third-party sellers’ products and services on our Platform from time to time (provided you have opted to receive such information); and
  • To help us conduct marketing and advertising.

 Legal and operational purposes

  • To produce statistics and research for internal and statutory reporting and/or record-keeping requirements;
  • To store, host, back up your personal data;
  • To prevent or investigate any actual or suspected violations of our Terms of Use, Privacy Policy, fraud, unlawful activity, omission or misconduct, whether relating to your use of our Services or any other matter arising from your relationship with us;
  • To comply with legal and regulatory requirements (including, where applicable, the display of your name, contact details and company details), including any law enforcement requests, in connection with any legal proceedings or otherwise deemed necessary by us;
  • Where necessary to prevent a threat to life, health or safety;
  • To process any complaints, feedback, enforcement action and take-down requests in relation to any content you have uploaded to the Platform;
  • To compare information, and verify with third parties in order to ensure that the information is accurate; and
  • To ascertain your identity in connection with fraud detection purposes.

Analytics, research, business and development

  • To audit the downloading of data from the Platform;
  • To understand the user experience with the Services and the Platform;
  • To improve the layout or content of the pages of the Platform and customise them for users;
  • To conduct surveys, including carrying out research on our users’ demographics and behaviour to improve our current technology (e.g. voice recognition tech, etc) via machine learning or other means;
  • To derive further attributes relating to you based on personal data provided by you (whether to us or third parties), in order to provide you with more targeted and/or relevant information;
  • To conduct data analysis, testing and research, monitoring and analysing usage and activity trends;
  • To further develop our products and services; and
  • To know our re-sellers better.

 Other

  • Any other purpose to which your consent has been obtained; and
  • To conduct automated decision-making processes in accordance with any of these purposes.

To Customise Your Experience

We use the information we collect about you, your followers, and your activities to customize your experience. For example, we may suggest segments, routes, challenges, or clubs that may interest you, athletes that you may want to follow, or new features that you may want to try. If we know that you like to run, we may tell you about new running activities or show you sponsored content related to running. If we see that you run in a certain area, we may suggest a race in that area.

To Protect You and The Services

We use the information we collect to protect members, enforce our Terms of Service and Community Standards, and promote safety. For example, we find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content.

To Improve Our Services

We also use the information we collect to analyze, develop and improve the Services. To do this, KhidmahSG Pte Ltd may use third-party analytics providers to gain insights into how our Services are used and to help us improve the Services.

To Communicate With You

We use the information we collect to provide support in response to your requests and comments.

We may also use the information we collect to market and promote the Services, activities and events on KhidmahSG Pte Ltd, and other commercial products or services. This includes marketing and push communications, where you have not opted out of receiving such messages and notifications.

To Process Your Subscription

We use the information we collect to process your subscription.

Aggregate Information

We do not sell your personal information. KhidmahSG Pte Ltd may aggregate the information you and others make available in connection with the Services and post it publicly or share it with third parties. Examples of the type of information we may aggregate include information about equipment, usage, demographics, routes and performance. KhidmahSG Pte Ltd may use, sell, license, and share this aggregated information with third parties for research, business or other purposes such as to improve customer service. Please visit your privacy controls if you object to KhidmahSG Pte Ltd using your information for these purposes.

How Information is Shared

We may share (or permit the sharing of) your personal data with and/or transfer your personal data to third parties and/or our affiliates for the above-mentioned purposes. These third parties and affiliates, which may be located inside or outside your jurisdiction, include but are not limited to:

  • Service providers (such as agents, vendors, contractors and partners) in areas such as payment services,  marketing, data analytics, market or consumer research, survey, social media, customer service, installation services, information technology and website hosting;
  • Their service providers and related companies; and
  • Other users of the Platform or Services.

In disclosing your personal data to them, we endeavour to ensure that the third parties and our affiliates keep your personal data secure from unauthorised access, collection, use, disclosure, processing or similar risks and retain your personal data only for as long as your personal data is needed to achieve the above-mentioned purposes.

We may also share personal data in connection with any proposed purchase, merger or acquisition of any part of our business, provided that we satisfy the requirements of applicable data protection law when disclosing your personal data.

International Data Transfer

We may transfer or permit the transfer of your personal data outside of your jurisdiction for any of the purposes set out in this Privacy Policy. However, we will not transfer or permit any of your personal data to be transferred outside of such jurisdiction unless the transfer is in compliance with applicable laws.

Third Party Services

We may share your personal data with our third party service providers or affiliates (e.g. payment service providers) in order for them to offer services to you other than those related to your use of the Platform or our Services. Your acceptance and use of the third party service provider’s or our affiliate’s services shall be subject to terms and conditions as may be agreed between you and the third party service provider or our affiliate. Upon your acceptance of the third party service provider’s or our affiliate’s service offering, the collection, use, disclosure, storage, transfer and processing of your data (including your personal data and any data disclosed by us to such third party service provider or affiliate) shall be subject to the applicable privacy policy of the third party service provider or our affiliate, which shall be the data controller of such data. You agree that any queries or complaints relating to your acceptance or use of the third party service provider’s or our affiliate’s services shall be directed to the party named in the applicable privacy policy.

How We Protect Information

We take several measures to safeguard the collection, transmission and storage of the data we collect. We employ reasonable protections for your information that are appropriate to its sensitivity. The Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of personal information and credit card numbers. KhidmahSG Pte Ltd engages providers that are industry leaders in online security, including Services verification, to strengthen the security of our Services. The Services are registered with site identification authorities so that your browser can confirm KhidmahSG Pte Ltd’s identity before any personal information is sent. In addition, KhidmahSG Pte Ltd’s secure servers protect this information using advanced firewall technology.

Withdrawal of Consent to Continued Use, Disclosure, Storing and/or Processing of Personal Information

You may communicate the withdrawal of your consent to the continued use, disclosure, storing and/or processing of your personal data by contacting us using the contact details below, subject to the conditions and/or limitations imposed by applicable laws or regulations.

Please note that if you communicate your withdrawal of your consent to our use, disclosure, storing or processing of your personal information for the purposes and in the manner as stated above or exercise your other rights as available under applicable local laws, we may not be in a position to continue to provide the Services to you or perform any contract we have with you, and we will not be liable in the event that we do not continue to provide the Services to, or perform our contract with you. Our legal rights and remedies are expressly reserved in such an event.

You may unsubscribe from receiving marketing information at any time by using the unsubscribe function within the electronic marketing material. We may use your contact information to send newsletters from us and from our related companies.

 Updating Your Personal Information

It is important that the personal information you provide to us is accurate and complete for you to continue using the Platform and for us to provide the Services. You are responsible for informing us of changes to your personal information, or in the event you believe that the personal information we have about you is inaccurate, incomplete, misleading or out of date.

We take steps to share the updates to your personal information with third parties and our affiliates with whom we have shared your personal information if your personal information is still necessary for the above-stated purposes.

You may request information about your personal information which we have collected, or enquire about the ways in which your personal information may have been used, disclosed, stored or processed by us via the personal account information setting on our Platform or by contacting us using the contact details below. You may also request correction of any error or omission in your personal information which we have collected in the same way. In order to facilitate processing of your request, it may be necessary for us to request further information relating to your request. Where permissible under law, we may refuse such correction requests if deemed vexatious or unreasonable.

 Security of Your Personal Information

To safeguard your personal information from unauthorised access, collection, use, disclosure, processing, copying, modification, disposal, loss, misuse, modification or similar risks, we have introduced appropriate administrative, physical and technical measures such as:

  • Restricting access to personal information to individuals who require access; and
  • Maintaining technology products to prevent unauthorised computer access;

You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

Adjust Notification and Email Preferences

KhidmahSG Pte Ltd offers various ways to manage the notifications you receive. You may also unsubscribe by following the instructions contained at the bottom of marketing or promotional emails. Any administrative or service-related emails (to confirm a purchase, or an update to this Privacy Policy) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.

Updating Account Information

You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. If you need further assistance correcting inaccurate information, please contact KhidmahSG Pte Ltd at https://khidmah.sg

Retention of Personal Information

We will only retain your personal information for as long as we are either required or permitted to by law or as relevant for the purposes for which it was collected.

We will cease to retain your personal information, or remove the means by which the information can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purposes for which the personal information was collected, and is no longer necessary for any legal or business purpose.

KhidmahSG Pte Ltd offers several features and settings to help you manage your privacy. KhidmahSG Pte Ltd provides you the option to make your personal information private.

Other KhidmahSG Pte Ltd Sites

KhidmahSG Pte Ltd maintains certain websites that can be accessed outside of https://khidmah.sg, such as https://aqiqah.sg, https://aqiqah.sg/home/blog/, https://reseller.khidmah.sg/ and https://souq.sg (the “Other Sites”). The Other Sites maintain the look and feel of the Services, but are hosted by outside service providers with their own terms and privacy policies. If you interact with the Other Sites, your information may be stored, processed, or shared outside of the Services. If you interact with the Other Sites, you acknowledge that you may be subject to the terms and conditions and policies applicable to such Other Site. Please be aware that any personal information you submit to the Other Sites may be read, collected, or used by other users of these forums indefinitely, and could be used to send you unsolicited messages. KhidmahSG Pte Ltd is not responsible for the personal information you choose to submit via the Other Sites.

Privacy Policy Information

KhidmahSG Pte Ltd reserves the right to modify this Privacy Policy at any time. Please review it occasionally. If KhidmahSG Pte Ltd makes changes to this Privacy Policy, the updated Privacy Policy will be posted on the Services in a timely manner and, if we make material changes, we will provide a prominent notice. If you object to any of the changes to this Privacy Policy, you should stop using the Services.

© 2022 KhidmahSG Pte Ltd


Cookie Policy

Introduction

Whenever you use our online services or apps, we use cookies and other online tracking technologies (which we’ll also refer to as ‘cookies’ for the purpose of this Cookie Policy).

Cookies can be used in various ways, including to make the KhidmahSG Pte Ltd website work, to analyse traffic, or for advertising purposes.

What are cookies and online tracking technologies?

A web browser cookie is a small text file that websites place on your computer’s or mobile device’s web browser.

These cookies store information about the content you view and interact with, in order to remember your preferences and settings or analyse how you use online services.

Cookies are divided into ‘first party’ and ‘third party’:

  • First party cookies are the cookies served by the owner of the domain – in our case that’s KhidmahSG Pte Ltd. Any cookie we place ourselves is a ‘first party cookie’.
  • Third party cookies are cookies placed on our domains by trusted partners that we’ve chosen to allow to do so. These can be social media partners, advertising partners, security providers and more.

And they can be either ‘session cookies’ or ‘permanent cookies’:

  • Session cookies only exist until you close your browser, ending what is called your ‘session’. They are then deleted.
  • Permanent cookies have a range of different lifespans and stay on your device after the browser is closed. On the KhidmahSG Pte Ltd platform, we try to only serve permanent cookies (or allow permanent cookies to be served by third parties) that have a limited lifespan. However, for security reasons, or in other exceptional circumstances, we might sometimes need to give a cookie a longer lifespan.

Web browser cookies may store information such as your IP address or another identifier, your browser type, and information about the content you view and interact with on digital services. By storing this information, web browser cookies can remember your preferences and settings for online services and analyse how you use them.

How are cookies used?

Cookies are used to collect information, including:

  • IP address;
  • Device ID;
  • Viewed pages;
  • Browser type;
  • Browsing information;
  • Operating system;
  • Internet service provider;
  • Timestamp;
  • Whether you have responded to an advertisement;
  • A referring URL; and
  • Features used or activities engaged in on the website/apps.

They allow you to be recognised as the same user across the pages of a website, across devices, between websites or when you use our apps. When it comes to purpose, they are divided into three categories – functional cookies, analytical cookies and marketing cookies.

Functional cookies

These are cookies required for our websites and apps to function and they must be enabled in order for you to use our services.

Functional cookies are used to create technologically advanced, user-friendly websites and apps that adapt automatically to your needs and preferences, so you can browse and book easily. This also includes enabling essential security and accessibility features.

More specifically, these cookies:

  • Enable our website and apps to work properly, so you can create an account, sign in, and manage your bookings.
  • Remember your selected currency and language settings, your past searches and other preferences to help you use our website and apps efficiently and effectively.
  • Remember your registration information, so that you don’t have to retype your login credentials each time you visit our website or app. (Don’t worry, passwords will always be encrypted.)

Analytical cookies

These cookies measure and track how our website and apps are used. We use this information to improve our website, apps and services.

More specifically, these cookies:

  • Help us understand how visitors and customers like you use KhidmahSG Pte Ltd and our apps.
  • Help improve our website, apps, and communications to make sure we’re interesting and relevant.
  • Allow us to find out what works and what doesn’t on our website and apps.
  • Help us understand the effectiveness of advertisements and communications.
  • Teach us how users interact with our website or apps after they have been shown an online advertisement, including advertisements on third-party websites.
  • Enable our business partners to learn whether or not their customers make use of any accommodation offers integrated into their websites.

The data we gather through these cookies can include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, which emails you have opened and acted upon, and date and time stamp information. It also means we can use details about how you’ve interacted with the site or app, such as the number of clicks you make on a given screen, your mouse movements and scrolling activity, the search words you use and the text you enter into various fields.

Marketing cookies

These cookies are used by KhidmahSG Pte Ltd and our trusted partners to gather information about you over time, across multiple websites, applications, or other platforms.

Marketing cookies help us to decide which products, services and interest-based advertisements to show you, both on and off our website and apps.

More specifically, these cookies:

  • Categorise you into a certain interest profile, for instance, on the basis of the websites you visit and your click behaviour. We use these profiles to display personalised content (such as travel ideas or specific accommodations) on KhidmahSG Pte Ltd and other websites.
  • Display personalised and interest-based advertisements both on the KhidmahSG Pte Ltd website, our apps and other websites. This is called ‘retargeting’ and is based on your browsing activities, such as the destinations you’ve been searching for, the accommodation you’ve viewed and the prices you’ve been shown. It can also be based on your shopping habits or other online activities. Retargeting ads can be shown to you both before and after you leave KhidmahSG Pte Ltd, as their purpose is to encourage you to browse or return to our website. You might see these ads on websites, in apps or in emails.
  • Integrate social media into our website and apps. This allows you to like or share content or products on social media such as Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat and LinkedIn. These ‘like’ and ‘share’ buttons work using pieces of code from the individual social media providers, allowing third party cookies to be placed on your device. These cookies can be purely functional, but they can also be used to keep track of which websites you visit from their network, to build a profile of your online browsing behaviour and to show you personalised ads. This profile will be partly built using comparable information the providers receive from your visits to other websites in their network.

To read more about what social media providers do with your personal data, take a look at their cookie and/or privacy statements: Facebook (includes Instagram, Messenger and Audience Network), SnapchatPinterest and Twitter. Be aware that these statements may be updated from time to time.

We work with trusted third parties to collect data. We may also sometimes share information with these third parties, such as your email address or phone number. These third parties might link your data to other information they collect to create custom audiences or deliver targeted ads. For information on how these third parties process your data, please take a look at the following links: How Google uses informationFacebook’s data policy.

Non-cookie techniques – email pixels

We may also use techniques, such as pixels, which we don’t mark as cookies because they do not store any information on your device.

We sometimes place pixels in emails, such as newsletters. A ‘pixel’ is an electronic file the size of a single pixel, that is placed in the email and loaded when you open it. By using email pixels, we can see if the message was delivered, if and when you read the message and what you click on.

We also receive this information about the push notifications we send you. These statistics provide us with feedback about your reading behaviour, which we use to optimise our messages and make our communication more relevant to you.

What are your choices?

In the settings for browsers like Internet Explorer, Safari, Firefox or Chrome, you can choose which cookies to accept and which to reject. Where you find these settings depends on which browser you use:

If you choose to block certain functional cookies, you may not be able to use some features of our services.

In addition to specific settings that we may offer on the KhidmahSG Pte Ltd and apps, you can also opt-out of certain cookies:

  • Analytics

To prevent Google Analytics from collecting analytical data on certain browser types visit the following link: Google Analytics Opt-out Browser Add-on (only available on desktop).

  • Advertising

We always aim to work with advertising and marketing companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB).

Members of the NAI and IAB adhere to industry standards and codes of conduct and allow you to opt out of behavioural advertising.

Visit www.networkadvertising.org to identify NAI members that may have placed advertising cookies on your computer. To opt out of any NAI member’s behavioural advertising programme, just check the box that corresponds to that company.

It’s possible that your mobile device allows you to limit information sharing for retargeting purposes through its settings. If you choose to do so, it’s good to be aware that opting out of an online advertising network doesn’t mean you’ll no longer see or be subject to online advertising or marketing analysis. It just means that the network you’ve opted out from will stop delivering ads that are tailored to your web preferences and browsing patterns.

How to contact us

If you have any questions about this cookie policy, please send an email to sales@khidmah.sg.

Our cookie policy may also be updated from time to time. If these updates are substantial, particularly relevant to you or impact your data protection rights, we’ll get in touch with you about them. However, we recommend that you visit this page regularly to stay up to date with any other (less substantial or relevant) updates.